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Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the...

To many this was another example of Google abusing its power. Except it wasn’t, court finds. Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the...

Matthew Green, cryptography professor at Johns Hopkins University, has called Windows “the malware compatibility layer for everything.” In a series of tweets, Green referenced tweets by Paul Rascagnères, a Threat Researcher at Volexity, in reference to Microsoft’s advisory...

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but...

The Washington Post has shared a document outlining ‘proven strategies and guidelines’ around SEO and optimal site practices. The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want...

Spain is fining Amazon and Apple 194.1 million euros ($218.03 million) for anti-competitive behavior surrounding Amazon being an Apple reseller. According to Reuters, Spain’s antitrust watchdog says the two companies’ anti-competitive agreement unfairly restricted the online...

Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a...

If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens....

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

In this webinar, learn how flexibility in your technology the key to mastering customer experiences. Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities...