off

3 ways in-house do-it-yourselfers can prepare for PPC management

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click...
Posted On 30 Jun 2023
, By
off

Is it time to switch to a new SEO tool?

The biggest factors that influence the decision to purchase a new SEO tool. The SEO industry is constantly changing and evolving.  Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay...
Posted On 29 Jun 2023
, By
off

Apple Pay May Finally Come to India

On the heels of the company opening its first store in India, Apple may finally be making headway in its efforts to launch Apple Pay in the country. According to TechCrunch, Apple has been holding talks with Indian authorities, as well as banking officials, in an effort move...
Posted On 28 Jun 2023
, By
off

Ford Receives a $9.2 Billion Conditional Loan to Build EV Battery Plants

The US government is going all-in in its efforts to catch up with China in the EV space, loaning Ford $9.2 billion to build three EV battery plants. China is the world leader in EV battery production, a fact that has become a growing concern for western leaders amid a push to...
Posted On 27 Jun 2023
, By
off

Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi

I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since...
Posted On 23 Jun 2023
, By
off

Google Search algorithm watching; Friday’s daily brief

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search...
Posted On 23 Jun 2023
, By
off

Apple Expands Self Service Repair to Include iPhone 14 and Additional Macs

Apple has announced an expansion of its Self Service Repair program, adding support for the iPhone 14, as well as the M2 MacBook Air and MacBook Pro. Apple has been slowly rolling out its Self Service Repair program, adding support for additional products and models. Today’s...
Posted On 22 Jun 2023
, By
off

How to write a meta description that gets clicks

Here are nine tips to ensure you’re giving each webpage the best possible meta description while satisfying the pixel limit. Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta...
Posted On 21 Jun 2023
, By
off

84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers opted to drive users to their own sites instead of YouTube. As the Patriots’ Tom Brady was showing fans and foes alike why you should never count the seasoned veteran out, 84 Lumber was showing marketers how an advertising newcomer can make a major splash on a...
Posted On 20 Jun 2023
, By
off

Chris Licht’s Run as CNN CEO Is Over

Chris Licht’s run as CEO of CNN is over, with the executive leaving the company after just 13 months at the helm. Licht’s run as CNN’s CEO has been filled with controversy, missteps, and a precipitous decline in ratings. According to The New York Times, those missteps ultimately...
Posted On 19 Jun 2023
, By