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3 Ways Online Courses are Changing eCommerce and Digital Product Sales

According to a recent study, in 2020 alone, nearly 5.4 million students took at least one class on the Internet. The practice has gotten so popular that about 10% of all postsecondary institutions now offer online courses of some kind, a trend that shows no signs of slowing down...
Posted On 31 May 2023
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How to gain value from broken backlinks

A guide to reaping the benefits of broken backlinks — both yours and your competitors’. When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject...
Posted On 30 May 2023
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Google top stories carousel now showing non-AMP listings

Are you noticing your non-AMP pages showing up in this spot now? When Google announced the rollout of the page experience update a week ago, Google told us that last Thursday Google would allow non-AMP pages to show in the top stories carousel. Many of us were checking to see if...
Posted On 24 May 2023
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Cloudflare Is Rebuilding Its Services on Its Own Platform

Cloudflare announced it is rebuilding its infrastructure, moving portions of it from native Linux services to its own Cloudflare Workers developer platform. Cloudflare is one of the leading content delivery networks (CDN), used by companies in a range of industries. The company’s...
Posted On 23 May 2023
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10 reasons to join us at SMX Advanced online this June

Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. The rise of generative AI and ChatGPT is unprecedented. Universal Analytics is sunsetting; GA4 is the way forward. Algorithm updates and ranking factor rollouts are endless. Turn...
Posted On 22 May 2023
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3 Performance Max reporting and data limitations

Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface. Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across...
Posted On 20 May 2023
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Blizzard’s In-Office Mandate Costing the Company ‘Some Amazing People’

In the growing divide over remote work, one Activision Blizzard manager has taken to Twitter to say in-office mandates are costing him “some amazing people.” Companies, including those that originally embraced remote work, are increasingly enacting in-office mandates, with...
Posted On 19 May 2023
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Microsoft Is Scanning the Contents of Password-Protected Zip Archives

Microsoft is scanning password-protected and encrypted zip archives for malware, according to reports from security researchers. Andrew Brandt, Principle Researcher at SophosLabs, took to Mastodon to report the issue: Well, apparently #microsoft #Sharepoint now has the ability to...
Posted On 18 May 2023
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SMX Advanced Recap: Bing’s Fabrice Canel keynote

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice...
Posted On 17 May 2023
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Google to close Google+ after 7 years: A look back at the impact it once had on Google search

This should come as no surprise, Google is closing down Google+ over lack of use and security issues. Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in...
Posted On 16 May 2023
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