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Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success. Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad...

Alibaba co-founder Jack Ma has resurfaced in China months after dropping off the radar amid the country’s crackdown on tech companies. Ma disappeared in late 2020 after criticism of China’s regulatory views. Despite being China’s most high-profile entrepreneur, the executive was...

Walmart has announced a major initiative aimed to invest in its workers, including raising wages across the company. Companies in various industries have been laying off workers left and right, but Walmart is going in the exact opposite direction, paying the workers it has even...

A major datacenter project at Microsoft could lead to faster and more relevant search results on the company’s 5-year-old search engine, Bing. The Catapult project is a collaboration between Microsoft researchers and the Bing team that was presented Monday at an industry...