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Amid the ruckus over OpenAI’s ChatGPT, Google execs have made it clear they are in no hurry to jump on the chatbot bandwagon. ChatGPT is one of OpenAI’s most well-known innovations and has gained widespread recognition. According to CNBC, Google employees expressed concerns about...

Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong...

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME. Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject...

“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land. “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to...