Google will update ad Destination requirements policy in October

Posted On 21 Jan 2023

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Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don’t meet the new requirements could face disapprovals.

Starting next month, Google will update the Destination requirements policy requiring that ad experiences on destinations to conform to the Coalition for Better Ads Better Ads Standards.

What this means. This means that any ads that don’t conform to the new standards will be disapproved. Advertisers will be notified of disapprovals in the Ad Experience Report.

What Google says. Google made the announcement in an email, indicating that affected accounts may see their ads disapproved and to make adjustments by October. They did not give an exact date.

Advertisers can review destination requirements here.

Why we care. Advertisers who are unsure if their destinations meet the Better Ads Standards should review their accounts and make the necessary changes asap to avoid having ads disapproved.