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What the new wave of machine learning libraries means for SEO, marketing

There’s more to algorithms than Google. Learn about advances in machine learning, how they’re used today, and what’s in it for you. When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re...
Posted On 13 Oct 2022
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The pros and cons of paid search automation

Is paid search automation right for your business? Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of...
Posted On 12 Oct 2022
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Alphabet CEO Sundar Pichai Will Not Be Questioned in Privacy Suit

Google scored a major victory in the privacy lawsuit it is facing in California, with a judge ruling that Sundar Pichai cannot be questioned. Google is facing a legal challenge over its Chrome browser’s Incognito mode. Incognito mode is supposed to prevent Google from collecting...
Posted On 11 Oct 2022
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10 quick and easy tips from LinkedIn for creators

Need some inspiration for the topic of your next LinkedIn post? Use these tips for a nearly endless supply of content ideas. Want to publish great content on LinkedIn? Coming up with content ideas can be a challenge. Sometimes the hardest part is coming up with the right idea. It...
Posted On 10 Oct 2022
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With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the...
Posted On 08 Oct 2022
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Google will now notify GMB account owners by email when local listings suspended

Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically,...
Posted On 07 Oct 2022
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Pinterest is doubling down on Shopping by adding 4 new features

The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features. This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on...
Posted On 06 Oct 2022
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PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. George Nguyen on December 23, 2021 at 3:20 pm | Reading time: 13 minutes In 2021, PPC professionals navigated changes in keyword match...
Posted On 05 Oct 2022
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How to define SERP intent and ‘source type’ for better analysis

Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries. SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within...
Posted On 04 Oct 2022
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Napster Taps Former Roblox VP and Music Chief as CEO

Napster has tapped former Roblox music chief for its new CEO as the company looks to reinvent itself and its brand. Napster sparked a revolution at the turn of the century, bringing online music sharing mainstream. The company was a major threat to the music industry and...
Posted On 03 Oct 2022
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