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Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Nearly 9 out of 10 people (88%) are more likely to look past a negative review if they see that the business has responded and appropriately addressed the issue,...

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page. Bing is finding its way into the hearts of chemistry enthusiasts and high school students everywhere with its latest educational resource....

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that...

The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error. When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and...

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether...