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A local ads shows up as you start typing. Google is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, noticed and tweeted about it Thursday. As he typed a search for “Seafood restaurant,” an...

Robots may be all the rage, but American workers are stressed out by working with them, according to a new report. Companies are increasingly turning to robots to help ease labor shortages, improve productivity, and decrease safety issues. While they certainly bring much to the...

Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO. Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house....

Learn best practices for building campaigns that deliver. Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the...

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines,...

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores. The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now...

Customers that meet certain engagement criteria can become eligible for program benefits. Bing Ads is expanding the Bing Partner Program to include more benefits for more types of customers in more markets. The Bing Partner Program launched initially as a program for resellers....

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we...

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the...

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...