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Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates

The new updates were announced today on Microsoft’s blog and will be rolled out over the coming weeks across the USA and other markets. Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more....
Posted On 31 Aug 2022
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Businesses should limit, not disable, their sites during temporary closures, Google says

A full takedown can result in losing Search Console data and make it more difficult to ramp back up. Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google...
Posted On 30 Aug 2022
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Callout and Review extensions now available in Bing Ads

Advertisers can add the extensions at the campaign and ad group levels. Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these...
Posted On 29 Aug 2022
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Will Google change this title?; Thursday’s daily brief

Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...
Posted On 28 Aug 2022
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Pinterest is doubling down on Shopping by adding 4 new features

The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features. This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on...
Posted On 27 Aug 2022
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How GA4, data modeling and Google Ads work together

Google is moving quickly to a future of data modeling. Here’s how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new,...
Posted On 26 Aug 2022
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Web hosting for SEO: Why it’s important

Great web hosting won’t put your website at the top of the search results, but it’s a prerequisite for strong SEO results. Here’s why. Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is...
Posted On 25 Aug 2022
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WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller...
Posted On 24 Aug 2022
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New Instagram videos under 15 minutes will automatically become Reels

Instagram is pushing Reels by launching new tools to make creating and editing videos easier. As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) into the Reels category. When you go to post a...
Posted On 23 Aug 2022
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Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube

Bing has rolled out new educational-themed search results aimed at helping students and teachers. In a continued effort to offer more educational resources for students and teachers, Bing has rolled out new specialized searches in a number of areas, including constellations,...
Posted On 22 Aug 2022
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