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Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO. SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift...

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...

Today’s New Year’s Eve image is the third entry in the series. Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and n...

Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox]...

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months. Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can...

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search...

Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:...

Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant...

More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of...