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Many podcasters are noticing that searching for their podcast show’s name shows a new knowledge panel in Google Search. Google seems to be rolling out podcast-based knowledge panels in Google Search. When you search for your favorite podcast, you might see a new knowledge...

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right...

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.” Microsoft has been working on challenging Salesforce’s dominance in the CRM market for years. The company’s latest effort is the Viva Sales tool, designed...

Gig workers, and others who rely on PayPal, will be able to have payments direct deposited thanks to a partnership between PayPal and Fiserv. PayPal is one of the most popular options for many gig workers and small business owners to be paid. The company has been expanding its...

Advertisers can upload offline conversion data from their CRMs into Bing Ads. Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads...

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to...

AMD and Google Cloud are expanding their partnership, applying the power of EPYC processors to confidential computing. Confidential computing is a vital aspect of cloud security, helping to secure data while it’s being used. The technology keeps the data sequestered within the a...

Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on...

Learn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning. As machine learning seizes yet another opportunity to beat out human capabilities, Google Ads is officially retiring Expanded Text Ads (ETAs) on June 30. The...

The celebrated mathematician made contributions across several mathematical fields. Today’s Google doodle marks the 241st birthday of Johann Carl Friedrich Gauß, the German mathematician often credited as the “Prince of Mathematicians” or the “Greatest mathematician since...