Month

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. “Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and...

Dish Network’s 5G ambitions are off to an ignominious start, with the company losing hundreds of thousands of phone customers, while still promising a major 5G expansion. Dish is working to rollout a 5G network as the fourth nationwide carrier in the US. Unfortunately fo...

Plus, Microsoft’s new credit card ads Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic. Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good...

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between...

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine...

Bing announced two new features at SMX Advanced this morning. LD markup. Second, he announced support for a Bing AMP viewer. Bing AMP viewer Bing AMP viewer will be rolled out this summer and will make AMP-enabled web pages work directly from Bing’s mobile search results. This...

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more...

Nimble, measurable, and cost-effective ways to market in challenging times People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while...

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’ A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US...