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Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of...

Users can interact with the desktop ad format to inspect product features and details. In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone. Full screen ads in search results. The format is the result of...

Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and...

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. Much of the growth in mobile can be attributed t...

With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world continues to navigate uncertain times, keeping a pulse on competitors and global search trends is more important than ever. Join...

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help you get and secure and keep...

The GSM Association (GSMA) has released its 10th annual ‘State of the Industry Report on Mobile Money,’ showing the industry processed $1 trillion in 2021. The mobile money industry has been experiencing significant growth, according to the GSMA, registering 18% more accounts in...

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending...

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted. Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our...