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Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do...

Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That’s according to the latest quarterly report (available tomorrow) from search marketing agency Efficient Frontier. The report, which covers Q2 of 2010, also...

Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week. Over the past several days there has been an issue with reviews being posted to Google business profiles. A Google spokesperson confirmed that the...

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Last week, I had the misfortune of encountering perhaps the most misguided thread on digital...

E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content. Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the...

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive...

British bank HSBC is following JPMorgan’s example, claiming its stake on the metaverse with a land purchase. Companies are racing to stake their claim on the metaverse, the confluence of virtual, augmented, and in-person reality. According to Reuters, HSBC has purchased a virtual...

YouTube is working to entice its top podcasters to make the jump to video, offering $50,000 to sweeten the deal. YouTube has been building its base of content subscribers, paying out $30 billion over the last three years. The company even shut down its YouTube Originals, thanks...

BingBot is getting a new name, just like GoogleBot – are you ready? Bing announced today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot. Evergreen BingBot, the version of BingBot that is able to crawl the...

Google updated its help documents to say that it may require you to verify your business with an additional method. Google has updated its document on how to verify your business in Google Business Profiles to add that you Google “may require you to verify by more than one...