Month

PayPal has announced its acquisition of Honey Science Corporation, a price comparison platform that helps shoppers save money. Honey was founded in 2012 and provides promo codes, discounts and online coupons to customers. Customers can even add items to their list and be notified...

Semrush data shows Google’s search results have been over 68% more volatile on desktop and 85% more volatile on mobile. According to new data from Semrush, the volatility in the Google search results in 2021 has been much more intense and frequent than the previous year....

Conscious SEO is about being conscious about all the stake holders with your content. In December I drove down to DC to interview Matt Cutts and before I sat down with Matt, I interviewed two SEOs in the DC area. The first was Sarah Teach, the Evergreen Content SEO Lead at The...

If your company isn’t currently using templates for routine communications, you might want to rethink that. Whether you own a small business or you’re the manager of a Fortune 500 company, you doubtless want to improve your efficiency. Templates are a great way to ensure that...

Google is warning that having Microsoft Teams installed, but not logged in on Android 10 or later can prevent 911 calls. A user on Reddit with a Pixel 3, running Android 11, reported being unable to successfully call 911 when their grandmother appeared to be having a stroke. My...

Microsoft’s Bing team announced some significant changes and updates to Bing For Mobile. The core changes include better HTML5 support, better and faster image search, real-time transit and directions, iPhone app search, improvements to shopping, weather and movie search results....

The updated experiments workflow is currently rolling out to select advertisers. A new experiments workflow is rolling out to select Google Ads accounts, according to reports from numerous PPC professionals. Tip of the hat to Dario from the Marketing O’Clock Discord channel for...

The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok....

From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.  Throughout the past year, Google has been more aggressive, rolling out changes to their...

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can...