Video: Sarah Teach on conscious capitalism in SEO

In our conversation around heartfelt SEO, or Conscious Capitalism in SEO, she discussed how you need to write for the person reading your content. You need to connect with the reader in a deeper, more emotional manner. Speak to them about their loved ones, their child, their parent – but in a direct and caring manner. One example she said was that instead of writing “the patient,” you can write “your child” or “your loved one.” She believes that this style of writing will and does help improve how you rank in Google search.

Conscious SEO is about being conscious about all the stake holders with your content. That includes your employees, customers, shareholders and anyone else who might be reading your content.