Month

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

Patreon is working on a video platform to help creators break free of their reliance on YouTube, a move that could have a major impact on the market. YouTube has long been the preferred video platform for content creators, although the relationship has not always been a rosy one....

Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far...

The update also enables advertisers to download specific parts of their campaigns to work on offline. Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and...

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues. Google Search Console is piloting a new method to contact Google for support related to Google Search Console. Google opened up previously a...

Intel has been called out for using underhanded tactics in its latest benchmarks, which demonstrate the i9 12900K besting the Ryzen 9 5950X. Once the undisputed leader in the semiconductor market, Intel has seen its lead eroded by its own missteps, combined with intense...

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP. As soon as Google announced that its...

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year. After launching as a beta in October 2020, Google Ads has rolled out Performance Max campaigns to all advertisers, the company announced Tuesday....

A business’s goals and the planet’s future don’t have to be at odds.  The truth is that businesses won’t have a successful future if the earth cannot support human life.  Companies need customers to buy their offerings and they need resources to bring those offerings into...

Nat Friedman is stepping down as GitHub CEO with Thomas Dohmke replacing him. Friedman cofounded Xamarin and served as the company’s CEO before it was acquired by Microsoft. When Microsoft later acquired GitHub, Friedman moved over to helm the new acquisition. ...