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This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth...

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted. Experienced marketers know that where high-consideration purchases are...

The Department of Justice (DOJ) and the Department of Homeland Security (DHS) have launched StopRansomware.gov as a one-stop cybersecurity resource. Ransomware has become one of the leading cybersecurity threats, impacting businesses, organizations and agencies of all sizes. The...

Two of the leaders in the cybersecurity software market are in advanced merger talks, according to reports. NortonLifeLock and Avast are two of the most well-known makers of cybersecurity software. Norton has been a common name in the market for decades, while Avast made a name...

Bing has launched a new awards site in anticipation of upcoming award shows, including the Golden Globes, Grammy’s and Oscars. According to the announcement, the site will serve as an online resource for “all things awards” with background information on nominees, tips for...

You may see a significant decline in your Google Discover traffic in Google Search Console, this may be a reporting bug. Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover...

Google senior executive Urs Hölzle has angered employees with his remote work plans, prompting calls of hypocrisy on the part of the company. Google CEO Sundar Pichai outlined the company’s remote work strategy in May. Employees will be required to spend three days in the office,...

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t. When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they...

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment...

Volkswagen has disclosed a data breach with one of its vendors, impacting some 3.3 million North American customers and prospective buyers. Volkswagen is currently the largest auto maker in the world, and has been for several years. Like many companies, however, VW uses outside...