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Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using yellow lines above or on the left side of the navigation menus and/or gray arrows integrated with the top box above. The current...

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year. That would be more typical of...

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s...

The Google Question Hub is not affected by this and will remain active according to Google. Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is...

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what...

At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an...

Apple unveiled its “Spring Loaded” event, unveiling the much-anticipated AirTags, as well as changes to Apple Card, Podcasts and the Apple TV. Tim Cook kicked off the latest event touting the company’s environmental progress, with the goal of being carbon neutral from end-to-end,...

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the...

Apple and its partners have launched a $200 million “Restore Fund” aimed at removing carbon from the atmosphere. Apple has been working for years to reduce its carbon footprint, committing last year to have its entire supply chain carbon neutral by 2030. The company, along with...

Tech workers at The New York Times have formed a union, part of an ongoing trend within the tech industry. Once nearly devoid of unions, the tech industry has seen growing support for unionization. Kickstarter employees unionized in early 2020, and Alphabet/Googl...