Month

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine...

Bing is now using a carousel format for their local search results user interface. If you search Bing for local related queries, such as pizza, you will see local results placed in a black bar, that you can navigation through, to find local pizza stores. Here is a picture: Bing...

Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. One of the most important elements of building a successful marketing career is to be a...

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year. That would be more typical of...

As restrictions ease around the country, a new reports shows that 57% of all small businesses are fully open. Small businesses were among the hardest hit as a result of the pandemic, with many lacking the infrastructure to move online or the resources to wait out long lockdowns....

Any hopes Huawei had of the Biden administration easing up on restrictions were dashed, as the new administration is doubling down. The Trump administration took a hard stance against the Chinese telecommunications firm, claiming it was a threat to national security. The US...

T-Mobile prides itself on being the “Un-carrier,” but its latest advertising move is decidedly “Carrier” and threatens its users’ privacy. T-Mobile’s turnaround has been so successful that it will be studied in business school for years to come. Once the fourth-largest carrier,...

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console. Ever wondered how the results of some popular keyword research tools stack up against the information...