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There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. I’ve been in the paid search industry for a nearly a decade. A lot...

Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced. Today, the latest Bing Ads Editor, the indispensable desktop tool for (PC users only) managing campaigns, is now available with...

Verizon has announced it is committing $10 million to help up to one million small business through grants. Small businesses have born the brunt of the coronavirus pandemic. Without the deep pockets and resilience of large companies, many small businesses have had to shut their...

In a surprise announcement, Amazon has said CEO Jeff Bezos is stepping down and transitioning to the role of Executive Chair in Q3 ‘21. Jeff Bezos is the founder of Amazon and has been inextricably linked with the company ever since. He’s guided it from an online bookstore to the...

Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they’ve helped SEOs get a better understanding of what’s OK when it comes to link building. I feel invigorated.  For the first time in what seems like a...

Samsung has reported its quarterly results and, while its overall revenue increased, its mobile business has taken a hit…thanks largely to the iPhone 12. Samsung reported a fourth-quarter revenue increase of 2.8%. The company’s results were driven largely by its display and...