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iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which...
Posted On 20 Feb 2021