Month

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and...

Google is opening the door to greater collaboration with the open source community on its latest operating system (OS) endeavorer, Fuchsia. Google has been working on Fuchsia since at least 2016, when its existence was first publicly known. Much of Fuchsia’s development has been...

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are...

The Wall Street Journal is reporting that Google may be paying Apple as much as $13 billion per year to be the default search engine for the Safari web browser which is included on all Apple devices. That’s up from $1 billion that Google paid Apple in 2014 which was disclosed in...

Engineers from Cloudflare, Apple and Fastly have worked together to create an improved DNS protocol that protects user privacy. DNS is the backbone of the internet, responsible for mapping domain names (such as WebProNews.com) to the IP addresses where the site and its content...

China is looking to expand its weather control program, making it possible to trigger artificial rain or snowfall in over half the country by 2025. Weather control involves “seeding” clouds with silver iodide or liquid nitrogen to trigger precipitation. The concept of cloud...

To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. Bing has decided to get out of the map imagery collection business and will rely on licensing deals to power some of its key mapping...

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Krause discusses how to succeed by focusing on the post-click experience. Google AdWords, Bing Ads and other paid media platforms are attractive channels to...

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming....

Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. They say that the combination will create the operating system for the new...