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Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have missed. Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This...
Posted On 16 Nov 2020
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How a well-oiled marketing operations machine drives business forward

It’s more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are key. With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across...
Posted On 13 Nov 2020
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iOS 14.2 Features JIT Compilation, Aiding Emulation Apps

iOS 14.2 features Just-In-Time (JIT) compilation, which should significantly speed up emulation app performance. JIT compilation involves compiling code while the application is running, as opposed to building the application ahead of time, as in Ahead-Of-Time (AOT) compilation....
Posted On 11 Nov 2020
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10 AdWords copywriting hacks

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide...
Posted On 10 Nov 2020
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Apple to Start Requiring Privacy Labels on App December 8

Apple is moving forward with its requirement that app developers include a privacy label with new app submissions, beginning December 8. Apple has established itself as the smartphone platform of choice for privacy conscious consumers. Many of its recent moves have angered...
Posted On 09 Nov 2020
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Google turns on ‘mark a business temporarily closed’ for business owners on GMB

The tool is under ‘Close this business on Google.’ Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local...
Posted On 06 Nov 2020
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How to keep your SEO team (and yourself) relevant

Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much...
Posted On 05 Nov 2020
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John Hancock Offers $25 Apple Watches to Regular Exercisers

John Hancock is offering customers who commit to regular exercise an Apple Watch Series 6 or an Apple Watch SE for as little as $25. John Hancock, life insurance company, has offered Apple Watches since 2017 as part of its John Hancock Vitality Program. The program provides steep...
Posted On 04 Nov 2020
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Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks

Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. NFL fans in Denver, Indianapolis, Green Bay and Seattle might be happy to know that Bing’s prediction engine has slated their hometown...
Posted On 03 Nov 2020
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