Month

Conversion Lift is also now in beta for YouTube campaigns. Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube...

One of the biggest reasons a site gets hacked is for SEO purposes. A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...

Users excited about Microsoft’s upcoming Windows 10X and Surface Neo phone will have to wait till next year, according to reports. Microsoft unveiled the Surface Neo in October, with plans to ship the dual-screen device in 2020. Along with it, the company was also planning on...

Allconnect.com has launched a tool to help consumers compare internet services and find the best deals. With record numbers of people working from home and engaging in remote learning, fast, affordable internet access has never been more important. Unfortunately, it’s not always...

Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer...

Apple has announced its upcoming ‘Hi, Speed’ event, in which it plans to unveil its 5G iPhone 12. As carriers continue rolling out 5G across the country, the lack of a wide variety of quality 5G phones is one of the factors holding back widespread adoption. Apple’s iPhone is...

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The most important thing I’ve learned from my 15 years of PPC...

Microsoft has announced it is shifting its search engine branding from Bing to Microsoft Bing. Bing is currently in second place in the search market, far behind Google. According to Jordi Ribas, CVP, Microsoft Bing Engineering, the search engine does power a number of...

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France,...