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Campaign plans can now also be viewed and edited by other stakeholders. Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets...

“It was a strong quarter for us certainly across almost every metric,” says PayPal CEO Dan Schulman. “What’s happened is the world has accelerated from physical to digital across almost every industry. If you look at health care it’s all about telemedicine right now. If you look...

The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam. Microsoft released a significant update to its Bing Webmaster Guidelines last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz,...

Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence. YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, accord...

Jean-Louis Gassée, former Apple executive, has postulated that Apple’s move to custom silicon will force Microsoft to move to ARM. Jean-Louis Gassée worked at Apple from 1981 to 1990, taking over as head of Mac development following Steve Jobs’ ouster. After his own departure...

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in...

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbucks COO Rosalind Brewer says they are still looking at the total cost of delivery very “carefully” but they are emboldened by...

A Space X Starlink satellite is being blamed for ruining photos of the NEOWISE comet. Space X, Amazon and a number of other companies are racing to deploy networks of low earth orbit (LEO) satellites to provide high-speed internet access. Unfortunately, however, they may have a...

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it...

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery...