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The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform. Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite...

In an effort to prevent the EU from challenging its Fitbit deal, Google has committed to not using Fitbit data in its advertising. Google announced in November that it had entered a definitive agreement to purchase Fitbit to the tune of $2.1 billion. Almost immediately, the deal...

Users can now link and unlink accounts within the platform more easily. Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having...

France’s competition authority, Autorité de la concurrence has fined Apple a record €1,1 billion ($1.23 billion) for price-fixing. At the heart of the issue is Apple’s practice of requiring distributors to sell Apple’s products for the same price as Apple itself, giving little...

DocuSign has acquired Liveoak Technologies in an effort to offer remote notarization services to customers. As an unprecedented number of individuals are working from home and companies are conducting business remotely, the ability to sign documents remotely is more important...

Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices....

Apple plans to continue using Thunderbolt, despite moving away from Intel to their own custom processors. At WWDC 2020, Apple unveiled its plans to replace Intel with its own ARM-based silicon that it has been using in the iPhone and iPad for years. The iPad Pro, in particular,...

Make sure to double check those abandoned cart metrics; they may be inflated. A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith....

Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also...

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again...