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Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...

Twitter may be looking at subscription options in an effort to boost revenue and offset sluggish ad sales. Like many social media platforms, Twitter has seen a surge in users as a result of the pandemic. During the most recent quarter, the company’s Monetizable Daily Active Users...

Sure to be a marathon, the hearings could be dramatic or incredibly dull. At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the...

After the COVID-19 pandemic brought the global economy to a grinding halt, technology allowed it to start crawling forward again. This was by way of delivery apps for things like food and household goods as well as remote work, which has kept the economy moving, albeit more...

In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with...

Intel has announced it is delaying its release of 7nm processors due to a defect. Intel announced its quarterly results, which were overall positive. The company reported revenue of $19.7 billion, a 20% increase year-over-year. The company also reported that its 10nm transition...

Act like a developer/ Think like an SEO. On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch...

Robinhood has informed individuals it is calling off its plans to expand to the UK market. Robinhood has gained widespread popularity as an app that makes it easy to trade stocks. At the same time, it has experienced its fair share of growing pains and controversy. The service...

Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which...

Congressman Stephen Lynch, Chairman of the Subcommittee on National Security, is calling on Apple and Google to provide more transparency regarding foreign apps. Amid the ongoing controversy surrounding TikTok, India’s purge of Chinese apps and the bans on Chinese...