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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the...

Now you can compare the same URL but on different dates, to see what content was changed, added or deleted. The Wayback Machine has added a new beta feature named “changes” designed to help users identify the content changes on a specific URL over time. The tool would highlight...

“We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app,: says Dropbox CEO Drew Houston. “It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. We saw...

“What’s happening is that the subscription economy is just taking over the world,” says Gainsight CEO Nick Mehta. It shows up for our consumer lives with Netflix, Amazon, etc. It shows up at work as well. Because of that, all of those companies just can’t afford to just sell to...

If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual description...

Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your...

Why website performance should be one of your key marketing metrics. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With...

Negative keyword management is also now available in the Google Ads app. If you wanted another sign that Google is not backing away from responsive search ads (RSAs), even though they are still in beta, here’s one: you can now create and edit RSAs in the Google Ads app for...

Yesterday, as expected, Google added a link to the footer of the lyrics box to show who they licensed the lyrics from. So now Google can fully say who they got this content from. But what I found even more interesting was how former Google search quality engineer, Brian White,...

Brick and mortar businesses are facing a crisis — people are eschewing in-store experiences for online shopping and delivery options, which means that physical locations are struggling to keep their doors open. The retail apocalypse is upon us, but what can retailers do to get...