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One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank bo...

“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game,...

Optimize shopping campaigns with n-grams. Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult...

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday....

App marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined,” according to Kenshoo’s Q1 2019 Quarterly Trends Report. Growth in a very short time frame. The company also said that since Q3 2018, spending on Apple Search...

Alexa devices just got a new use case: live customer service help. This morning, Amazon’s e-book company Audible announced the first live customer service experience on Alexa devices, activated through voice commands. Instead of dialing a phone number or writing an email, Audible...

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount...

In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it...

Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope. According to...

Change is hard, and, in some cases, it can be downright scary. Technology is driving a lot of change in the 21st century, and it’s possible that the biggest, most “intimidating” changes are yet to come. For instance, robotics, AI (artificial intelligence), and automation are...