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Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue. Google recently redesigned and added features to its hotel search interface to make it more intuitive and useful for both desktop...

Digital campaigns are all about visuals in today’s digital world. Social Media Examiner’s 2018 Industry Report shows that 80 percent of marketers use visual assets in their content marketing. And 11 percent more B2C marketers than B2B marketers attest that visual content is the...

“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all going to move on their time frame. We don’t put a time frame on it, but...

“With respect to rollouts, what we expect, and there has been a lot of trials going on and a lot of demonstrations going on, but the initial trials were in-building last year,” says Alastair Williamson, CEO of Ranplan Wireless. “We expect these to accelerate in 2019 and we expect...

  Palantir just landed a landmark contract with the U.S. Army worth north of $800 million. The Washington Posts reports that the Silicon Valley data analytics company was tapped over traditional defense contractor Raytheon on the project, which tasks Palantir with delivering...

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of...

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast. Today SEO involves loads of practices...

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad...

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage...

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this “recommended columns.” Google will suggest columns to you based on your campaign and account...