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Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on...

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local...

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The...

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of...

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After having a few days to play with the Google...

Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimar in a promo for the...