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It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business Chat, a feature that was actually...

Why AI should be part of your strategy. Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe...

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your...

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep...

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. In the field of business intelligence, and specifically, the BI extracted from search...

For years, the Financial Industry Regulatory Authority (FINRA) has tracked American personal finance knowledge through a survey about saving habits and basic financial principles. Last summer, FINRA released the results of its 2015 survey, which includes the fact that only 37% of...

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know...

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...

While recent data breaches on large enterprises like Home Depot, Target, and Yahoo made headlines worldwide, a 2016 report by cybersecurity firm Symantec revealed that 43 percent of cybercrimes actually target small businesses. What’s more alarming is that the number of attacks...

When every SERP is a local SERP, understanding Google’s methods is essential. In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from...