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Should You Trust Influencers to Promote Your Brand? Consider These Problems First

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of...
Posted On 03 Oct 2018
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Facebook is letting 5 publishers test headlines, images, copy in organic posts

The company says it wants to provide publishers with more visibility into how their organic content is performing. Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in...
Posted On 03 Oct 2018
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