Day

Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience. I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by...

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up...