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Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab

Disney is the first advertiser to launch a campaign using the new ad unit. Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either...
Posted On 16 Jul 2018
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Google Calendar’s New ‘Out of Office’ Mode Helps Improve Your Work-Life Balance

Google has finally taken steps to make their Calendar more flexible. The company has rolled out two new features that will allow users to customize their schedules on a daily basis and mark events as “out of office.” Our lives do not run on a fixed schedule, so it only makes...
Posted On 16 Jul 2018
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Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds...
Posted On 16 Jul 2018
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Is SEO Ruining the Web?

A Cre8asite Forum thread started by Kim, named It’s the SEO that counts, not user centered design talks about a recent article at C|Net named Is search ruining the Web? Read the article and take a look at the thread for some very good opinion. You and I spend our days...
Posted On 16 Jul 2018
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Most SEM Companies Are Weathering Recession Just Fine Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent spike in sales leads with a recent spike in actual sales. As I reported then, some companies have noticed a recent turn around in business after being hit by a slow down to the recession. That same day, the market fell to its 52 week low at 6,469.95. But yesterday it rose almost 400 points, so maybe a positive sign? Who knows, this whole economy and recession is confusing and depressing, to say the least. That being said, many businesses said they saw a recent pick up in sales. Let me give you the break down of the 130 responses. How Is Business Doing For You Now?: :: Increase In Leads said 41 respondents or 32% :: Increase in Sales said 26 respondents or 20% :: Decrease in Sales said 22 respondents or 17% :: No Change in Sales said 16 respondents or 12% :: No Change in Leads said 15 respondents or 12% :: Decrease in Leads said 10 respondents or 8% I would like to point out a comment from Chris Elwell, President of Third Door Media: It is pretty typical in downturns that spending starts slowly in a new year. Decisions are reviewed to death before spending decisions are made. But investing in growth can’t be put off forever, and inevitably some initiatives are approved.

Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent spike in sales leads with a recent spike in actual sales. As I...
Posted On 16 Jul 2018
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It’s Live: Google Speed Update Now Rolling Out

This morning, July 9th, Google has begun rolling out the Google Speed Update that they first announced in January 2018. Google has updated their blog post this morning, as I wrote at Search Engine Land, “Update July 9, 2018: The Speed Update is now rolling out for all...
Posted On 16 Jul 2018
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Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With...
Posted On 16 Jul 2018
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How Your Business Can Identify and Capitalize on Micro-Moments

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a...
Posted On 16 Jul 2018
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Bing Webmaster Tools API Down For Over 5 Days

Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter...
Posted On 16 Jul 2018
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