Month

As you can see from the design of this site today, we are all decked out celebrating Microsoft’s launch of Bing four years ago today. But that is not why I am writing this story, there seems to be some chatter, again, of a Bing search update. A WebmasterWorld thread has an...

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for...

Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch. Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new...

We have all seen Web design companies that say something to the effect of, “We are too busy designing sites for our clients, to make our site professional looking.” Personally, I understand that, but I think its unprofessional to have a site that doesn’t...

Organization’s background (history, business model, etc.) Website’s target audience Organization’s primary goal with an SEM/SEO campaign Overall marketing strategy Human Resources: Who’s involved or who will be involved? Competitors Alliances or business...

AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out. Google quietly announced this news in a brief Google+ update this week, saying you’ll be able to review more accurate...

Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw the country’s Supreme Court...

Google’s Gary Illyes said this morning that he is “hunting” for spammy EMDs, exact match domains, that are ranking in Google. He said this on Twitter two different ways this morning. First he said he is looking for the spammy EMDs:

Bing Ads announced yesterday they launched enhancements to the targeting settings and dimensions tab. Specifically it now allows you to manage your targeting in bulk and shows you performance metrics inline through new location targeting, ad schedule targeting, and device...

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in...