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5 Ways to Boost Your Brand Using Social Media Polls

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook,...
Posted On 30 Jun 2018
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Will Trump Tax Cuts Benefit Your Small Business?

Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. Survey Says It’s...
Posted On 30 Jun 2018
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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s...
Posted On 30 Jun 2018
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Twitter undergoes reorg, makes former Periscope co-founder head of products

Kayvon Beykpour, the co-founder of Twitter’s Periscope video app, will head up the company’s product team. Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the...
Posted On 30 Jun 2018
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The ultimate guide to bot herding and spider wrangling — Part 3

In parts one and two of this series, we learned what bots are and why crawl budgets are important. In the third and final segment, we’ll review common coding, mobile and localization issues bots may encounter on their journey to let the search engines know what’s important on...
Posted On 30 Jun 2018
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How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of...
Posted On 30 Jun 2018
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Bing Search Results Now Showing JSON-LD Support

The other week we reported that Bing added JSON-LD support for schema and markup. Well, now if you look at some of the Bing search results and see the markup, some of those results are powered off of JSON-LD and not the Microdata or RDFa formats. Brodie Clark posted an example on...
Posted On 30 Jun 2018
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Google News Drops Editors’ Picks & Standout Meta Tag

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended...
Posted On 30 Jun 2018
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