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Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in...

A Facebook spokesperson says they’re in the ‘beginning stages’ of placing video ads in Messenger. After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of...

Last night, I was tipped off by Matt Schexnayder of Sparefoot of a new local pack test where Google is showing when the query matches content on the local businesses website. It is called “website mentions” and just like Google will highlight the content in the...

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly...

Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered. Reuters reported that at least six people have talked to them about Microsoft...

The past month in the Google webmaster and SEO sphere, relatively, was a slow month in terms of big changes. We had maybe two algorithm shifts this month that are still unconfirmed by Google. Google did make changes to Google News and Google Trends but that is a niche of Google....

As I reported at Search Engine Land – Bing announced at SMX Advanced two big things. First, Bing AMP Viewer is coming this summer to the mobile search results. Second, Bing Webmaster Tools now supports debugging JSON-LD markup. Here is the slide from Bing announcing the AMP...