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Roughly 50% believe they have ‘some control’ over who gets to see their data on Facebook. Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material impact on Facebook’s usage. Advertisers haven’t curtailed their...

The race in becoming the first company to reach the trillion dollar mark in terms of market capitalization is still ongoing. However, Amazon is a strong contender as its long-running market rally continues unabated. Thanks to a sharp rise in its company’s shares on Wednesday,...

The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily...

One of the common issues faced when designed a database-driven content management system is how to structure URLs in a friendly manner. Unfortunately, this is often the time when “Jack SEO” the search engine optimization expert clashes with “Joe Sitback,”...

A press released was announced today from SEMPO that they have elected three new board members. “The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow Pages Integrated Media...

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid...

We discussed a few months ago how Google dumped the GDPR responsibilities on their AdSense publishers and customers, as opposed to taking responsibility themselves for the liability. Well, it resulted in a massive publisher group of 4,000 publishers writing a scathing 5-page...

It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017. This new version adds search terms report, account-level extensions, functions in search filters and custom rules, sped up ad...

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many...

Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to be transparent...