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Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their...
Posted On 26 Apr 2018
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Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t...
Posted On 26 Apr 2018
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Study: Majority reject ads on smart speakers

A new online survey of US adults from NetElixir found that the majority of respondents don’t want ads on virtual assistants or in voice search results. The study is problematic, however, because it fails in most instances to distinguish between experiences on smartphones and...
Posted On 26 Apr 2018
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Search in Pics: YouTube Space replica, Google Maps art & baby shower cake

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box:
Posted On 26 Apr 2018
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Salesforce Offers New AI Features to Small Businesses

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of...
Posted On 26 Apr 2018
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PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers. PayPal...
Posted On 26 Apr 2018
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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been developing and filling...
Posted On 26 Apr 2018
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Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.   Some brick-and-mortar advertisers logged into accounts in late February to find...
Posted On 26 Apr 2018
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Google and HTC Team Up to Challenge Apple’s iPhone

It looks like Google is bent on diversifying its businesses as it moves further into hardware. In fact, its latest billion dollar deal suggests the company is determined to stake its claim in the smartphone market which inevitably puts it on the warpath with Apple’s iPhone....
Posted On 26 Apr 2018
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Facebook Plans to Enter Home Device Market With ‘Portal’

Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a big splash this year by launching a...
Posted On 26 Apr 2018
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