Bing Ads Price Extensions

Bing announced they launched new ad extensions named Price Extensions. Bing Ads Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices.

Here is what they look like:

Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences.

Here are key things according to Bing Ads around this new ad extension:

• Prices used in Price Extensions must be available and visible on the landing page.
• Like Sitelinks, clicks on Price Extensions will be charged the same CPC as clicks on the ad headline.
• Price Extensions can link to a preferred third-party retailer, like Amazon or Walmart.
• Price Extensions serve on all devices and can be shown with other ad extensions, including Sitelinks.
• Description cannot be duplicated in the header. For example, “Women’s haircut” cannot be used for both the header and the description.

For more details see the help document from Bing.

Forum discussion at Twitter.